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(It’s also the red circle logo seen by most of its users via the app.) The scripted “P” looks inviting and slightly imperfect, with the bottom of the letter breaking through the bottom of the circle. When Pinterest updated its wordmark to a sans-serif font in 2017, its “P” badge remained the same. And when you see that dark blue circle, you think of Nivea. When you look at the updated products, it looks like the package and logo were designed together to keep brand identity. When the company decided to rebrand with a round logo design, it matched its products perfectly. Why it works: Most of Nivea’s products have circle target areas, whether that’s the lid of a bottle or screw-top of a tin. While the previous rectangular logo left a ho-hum impression on packaging, the blue circle logo design is immediately recognizable and has vintage (yet modern) appeal. A white wordmark set in a dark blue circle are reminiscent of the brand’s classic tins of body lotion. And the brand isn’t afraid to use off-center placement on its packaging. Starbucks doesn’t have to worry about having a different logo across platforms or applications. Having just the mark enhances the strength of the logo for scaling purposes, legibility, and functionality. But since Starbucks has been around for many years, its brandmark can stand on its own. Why it works: When you’re first starting your business, it’s hard to achieve brand identity without text in your logo. The badge design pops on coffee cups, bags, signage, and more. The famous siren mermaid figure - now with an ever-so-slightly asymmetrical face - remains contained in a green circle. Starbucks is such a recognizable brand, it dropped the wordmark from its logo in 2011. To explore what makes a good circle logo design - and help you decide if you should choose one for your business-let’s take a look at a few famous circle logos. We examined the most common design choices Looka users make and found that the circle is the most popular container choice! Circles are also one of the most-used symbol choices. As the shape of the earth and sun, they’re also a symbol we associate with the planet and nature.Ĭircles can be used as symbols or monograms in a logo, or as the shape where the entire logo lives. Circles are a safe and an ultra-recognizable shape, one that signifies unity, stability, and wholeness.